Hershey’s just launched its own Dubai-inspired chocolate bar, and it’s causing a major stir, with only 10,000 released to stores in select areas. As one of the lucky few who received one, I had to find out if it lives up to the hype.

As far as food trends go, Dubai chocolate proved it has staying power. The pistachio and crispy kadayif treat, which initially went viral on TikTok in 2023 with Fix Dessert Chocolatier’s original “Can’t Get Knafeh of It” stuffed bar, has inspired endless dupes, as well as treats like Shake Shack’s Dubai milkshake and Oat Haus’s granola butter. Typically these chocolate bars are priced higher than average (I’ve seen Dubai chocolate bars for $35 in stores), suggesting all things Dubai chocolate are a luxury item.

The Hershey’s bar, however, is giving customers a taste without the premium price tag, costing $8.99. The catch? Hershey’s is selling only 10,000 of these bars in a limited capacity. The bars, which went on sale Dec. 4, are sold in person at Hershey’s Chocolate World in New York City’s Times Square, as well as online on GoPuff in New York City, Philadelphia and Chicago, while supplies last.

In the comments section on Hershey’s Instagram post about the new product, many were angry that the bars weren’t coming to their cities. “This should be a holiday release across the country, not just limited to those places,” one person wrote. Several expressed disappointment the bar would not at least be available in the company’s birthplace of Hershey, Pa.

Some people who scored the bars are already selling them online — and marking up the price. One eBay seller is listing a bar for $89, or the best offer.

What does the Hershey’s Dubai chocolate bar taste like? 

Yahoo was among the lucky few places to score one of the coveted  bars. Like many Dubai-inspired chocolate bar dupes, including the $4 Trader Joe’s Dubai chocolate bar that made headlines for its comparatively low price point, this version of the bar is slim, with equal amounts of chocolate, pistachio and kadayif filling. It’s different from the original Fix Dessert Chocolatier bar, which is thick and offers a great crunch when bitten.

Overall the Hershey’s Dubai-inspired chocolate bar is good — especially if you like the slightly crunchy pistachio flavor that has made Dubai treats so popular. But I wished the bar offered a little more filling, rather than being so chocolate-forward. I couldn’t help but think that a chocolate cup, like a Reese’s Peanut Butter Cup,  stuffed with the Dubai filling would have made a better delivery system — something in which the center could be the star, rather than the chocolate shell.

It’s unclear if Hershey’s will ever bring back the Dubai-inspired chocolate bar for another drop, but I wouldn’t be surprised given how the Dubai chocolate trend doesn’t appear to be slowing down. In addition to Hershey’s, brands like Lindt and Ghirardelli also have Dubai chocolate offerings.